CLAPS Marketing Decision Management System
dashboard(cross-dimension analysis)
  • Attribution and Consumer Portrait
    1. Conversion among consumer journey from aware, interest, potential users, purchasing and loyalty
    2. Focus on TA and their interests
  • Consumer Analysis among Consumer Journey
    1. Demographic
    2. Consumer interests analysis
  • Advertising Effectiveness
    1. Campaign Performance
      (Imp/Click/CPM/CPC/CTR/by
      campaign/by media……)
    2. Media Spending
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